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PBBM advocates for quality education, sustainability to promote PH tourism industry
President Ferdinand R. Marcos Jr. vowed on Friday to boost the country’s education sector and promote sustainable development.
Doing so would further strengthen the administration’s drive to bolster the country’s tourism industry, the President said.
The President said the country’s tourism sector is one of the biggest contributors to the local economy.
During the opening ceremony of the 36th Joint Meeting of the United Nations (UN) Tourism Commission for East Asia and the Pacific, and the UN Tourism Commission for South Asia in Cebu, President Marcos said education and sustainability are important aspects in promoting the tourism industry.
“Indeed, education is always going to make any industry better, and certainly tourism is no different. We need to raise the standards and practices in this crucial sector by investing in education, training, and skills upgrading of all the personnel who are working in this industry,” President Marcos said.
The President stressed the government also needs to ensure that environment protection should come hand-in-hand to promote tourism.
“For what good will any tourism effort be if it ends up destroying the local culture and ecology. So, this brings us to another important topic that we also need to address when it comes to developing our respective tourism industries, which is sustainability,” the President said.
“We need to adopt sustainability in our society and economy, and certainly in the sector of tourism. We must go green in the transformation of our tourism products and services as a solution to address climate change, resource preservation, and long-term industry sustainability,” he added.
President Marcos also noted the government is also boosting the public-private partnership to pursue reforms that will make tourists “visit, stay, spend, and return” to the Philippines.
Among these measures include easing Visa access, enhancing water sanitation and healthcare facilities in major tourist destinations and improving connectivity hubs such as airports.
“By adopting these practices, we create a tourism industry that not only creates responsible visitors but also uplifts the lives of those who are part of that activity,” he said.
President Marcos was the guest of honor and keynote speaker during the event. | PND
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